Hiển thị các bài đăng có nhãn Sam Abell. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn Sam Abell. Hiển thị tất cả bài đăng

Richard Prince: Genius or Thief?


How would you feel if somebody sees a photograph you took, rephotographs and edits it slightly, and sells it for hundreds of thousands of dollars? What if he then defends his actions by saying that it's art and his work is protected by the fair use principle? That's exactly what artist Richard Prince has been doing for the last few years.

Mr. Prince was actually featured in the previous post for his Untitled Cowboy photograph (above) which sold for $1.248 million in November 2005. The image itself is visually impressive, but it was actually photographed by Sam Abell, and Mr. Prince rephotographed his work, edited it, and enlarged it to make it his own. And therein lies the problem.

In his defense, Mr. Prince insisted that his work falls under appropriation art, which means he takes certain elements of the work of others in order to create his own. While many other artists have done this successfully in the past and present, Mr. Prince stretched the definition too thinly as many of his appropriations consist of the entire original work with very little personal alterations. Take for example the images below:


In this comparison, photographer Jim Krantz's 1998 image entitled Calf Rescue appears above while Mr. Prince's rephotographed work is below. You can clearly see that the above photo is the source of the artwork (a term used loosely here), but it is still passed off as an original work. Mr. Krantz hasn't yet sued Mr. Prince for this blatant reproduction of his photographs, but he has however gone public in the hope that people will realize that there are actually photographers and artists behind Mr. Prince's appropriations.

This kind of appropriation would have continued if not for a court ruling against Mr. Prince a few months ago. In 2008, photographer Patrick Cariou sued Mr. Prince and his art dealer Larry Gagosian (of the Gagosian Gallery) for using and displaying artworks based his photographs from his book Yes Rasta without his permission.

In March 2011, a US Judge ruled against Mr. Prince's defense of fair use, stating that Mr. Prince works were not a commentary on Mr. Cariou's works, and that he created these works for commercial rather than educational purposes. Mr. Prince also acted in bad faith, having never asked permission for the use of the original photographs, even after Mr. Cariou sent communications to this matter. You can see an example of the original versus the appropriated work below.


During the case, Mr. Prince released a statement that basically said that if it weren't for the fact that he was a famous artist, he would have gotten away with his appropriations. That is such a disappointing declaration coming from a guy whose works command some of the highest prices in the contemporary art world. In your own opinion, is Richard Prince an artistic genius who is justified in his appropriations of other people's original works, or is he just a plain thief?

Leonard McCombe and The Marlboro Man


If a picture is worth a thousand words, then Leonard McCombe's image that inspired the Marlboro Man campaign is worth over $15 billion.

The photograph above shows Clarence Hailey Young, a foreman at the JA Ranch in Texas. McCombe had set out on assignment by Life magazine to document the real way of life of these cowboys, dispelling the glamorous image of most Hollywood movies at that time for the harsh and difficult work of ranching reality. 

Something in that 1949 photo must have caught the eye of legendary advertising executive Leo Burnett who later used it as his template for the Marlboro Man. Young's wrinkled and unshaven face framed by a large cowboy hat and bandana around his neck looked perfect to the ad executive. The fact that he had a lit cigarette on his lips probably convinced Mr. Burnett to choose the cowboy lifestyle for his advertising campaign.

The campaign for Marlboro was meant to include other macho professions, but the cowboy image emerged to be the clear winner. The choice obviously worked for Phillip Morris as the original filtered cigarettes which were first advertised for women as "Mild as May" became the winning ingredient when one tried to picture the place "Where the Flavor is." Within two years, sales of the cigarette increased three-fold.

Darren Winfield was the first commercial Marlboro Man, with many other actors and real cowboys following in his footsteps. Similarly, many photographers, including Jim Krantz and Sam Abell were commissioned to make the iconic ads.

Ultimately, the campaign would last just until counter-campaigns from health advocates became too overwhelming. It didn't help that some of the actors used in the ads later died of lung cancer.

While most tobacco companies nowadays have shifted their advertising campaigns away from the cowboy image, the original idea has been considered to be one of the most successful ad campaigns of all time. And to think that McCombe's Marlboro Man shot sparked the idea that would be worth millions of dollars from what was originally a ladies' cigarette.